Business On Purpose Podcast

#51: Lose Your Fear, with Alexandra Thompson

July 30, 2024 Barry Barrett

In this episode of the Business On Purpose podcast, host Barry Barrett sits down with Alexandra Thompson, the leader of Alarm and Sonitrol New England. Alexandra shares the fascinating story of her company's beginnings, her journey within the business, and her vision for the future.

Key Highlights:  Alexandra introduces her company, a security systems integrator operating in New England with four offices and a team of about 100 people.

  • The Founding Story: Alexandra narrates the inspiring story of how her father, Doug, started the company from scratch at the age of 25, including his early struggles and achievements.
  • Growing Up in an Entrepreneurial Family: Insights into Alexandra's childhood experiences and how she perceived her father's hard work and the company's success.
  • Transition to Leadership: Alexandra discusses her journey to leadership, the challenges of being a second-generation business owner, and her efforts to prove herself and add value to the business.
  • Embracing Change and Personal Growth: Alexandra talks about her personal growth, overcoming feelings of entitlement, and shifting her mindset to focus on the company's collective success.
  • Implementing EOS and Future Vision: How the company adopted the Entrepreneurial Operating System (EOS) to streamline operations, focus on their unique value, and plan for future growth.
  • Customer Retention and Technology Integration: Strategies for reducing attrition, making security systems more user-friendly, and leveraging technology to enhance customer engagement.
  • Sales and Abundance Mindset: Barry and Alexandra discuss the importance of a consultative sales approach and the abundance mindset in building successful customer relationships.
  • Advice for Entrepreneurs: Alexandra's advice for aspiring business leaders: have faith, work hard, be open to coaching, and trust the journey.
  • Closing Thoughts: Barry and Alexandra reflect on the importance of growth, both personal and professional, and maintaining a balance between ambition and contentment.

Join us for this insightful conversation that explores the intersection of legacy, leadership, and personal development. Alexandra Thompson's journey offers valuable lessons for entrepreneurs at every stage of their business journey.

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